Skip to main content

Social Networking and Brand Management

People who have known me for some time in real life or on the Internet know that I'm resistant to hop on the bandwagon whenever a new social networking fad hits. In fact, my wife has consistently harassed me by saying that I'll be the last human being to join Facebook. She and everyone else does not understand that I already spend far too much time reading the news (and the local newspapers hate me for it); posting on my favorite gaming website (www.teamwarfare.com); playing games; recording music; etc. I have no more free time in that I don't know what to do with myself, so anything new has to be added to the waiting list, prioritized, etc. Facebook would simply suck away so much time that all of the things I want to do now would suffer as a result.

So when I joined Twitter last week, it was equivalent to the Second Coming of Christ (my apologies if people consider that heresy) in terms of the surprise that people had when they saw me tweeting of all people. After all, Twitter is probably just as much a time hog as Facebook.

The difference between the two is in the value of the site. I could just as easily claim that LinkedIn is a time hog when you consider the time I would spend answering questions, sending messages to my network, etc. But any activity on LinkedIn is considered an investment since it yields a benefit for my career. Can the same be said of Twitter?

Absolutely. Recall the two part blog (part 1 and part 2) where I talked about things that could be done to ensure that you get the maximum benefit out of a professional networking site. In part 2, I specifically discussed how I use LinkedIn to ensure that my value as a professional is proselytized to the maximum amount possible. Twitter is an extension of these efforts since LinkedIn now has direct links to Twitter.

The difference between LinkedIn and Twitter is in how you use each site. Telling you what you already know, Twitter is great for publishing short statements about anything you want. Given the integration that many websites now have with Twitter, it's very easy to share an article on a relevant topic with your followers. Links to the article are frequently shortened (using a site like Ping.fm, Bit.ly, etc.) giving you as many characters as possible to put a short message.

Frequently, sites put a message (similar to the article's headline) there. But this is an opportunity for you to increase your value in the eyes of those that follow you. Accept the headline? No way. Put your own spin on things, and if you can provoke some thought before they click on that link then you will be perceived as having value in their eyes.

(A secondary benefit, more for someone who is going senile like I am, is that when you are ready to write your blog entry for the next week then you have a week's worth of things that you found interesting documented in your list of tweets over the prior 7 days. I definitely plan on taking advantage of this in the future. But I digress...)

So if you haven't yet embraced Twitter, "there's gold in them thar hills." And if you want to hear my thoughts on relevant topics, feel free to follow me @foolomon.

Popular posts from this blog

Finding Clarity in the Chaos of a Job Search

Job searches are humbling. They test your confidence, your patience, and your ability to stay motivated when things don’t move as quickly as you’d like. But they also teach you things about yourself that you might not have learned any other way. For me, the past few months have been a crash course in rediscovering what really matters: not just in a résumé, but in relationships, self-perception, and how we use technology to help tell our stories. Here are three lessons that stood out. Reach Out to Your Network (Long Before You Need It) Your network is a living thing. It requires upkeep, time, and attention, just like a flower garden. You can’t ignore it for years and expect it to bloom the moment you need it. Start planting early. Stay in touch with people whose paths you’ve crossed - colleagues, mentors, partners, even those you only worked with briefly. Drop a note once in a while. Comment on their posts. Share something that made you think of them. These small gestures are the sunl...

Time to Level Up!

With the recent news out of Salesforce and Oracle, it’s easy to understand why folks affected by layoffs might feel discouraged. Not only are they leaving companies they may have called home for years, but they’re also facing the daunting prospect of job hunting while headlines scream about “AI taking over human jobs.” Not long ago, another company I follow - let’s call it Acme  - went through a similar round of layoffs. Two employees in particular (we’ll call them Jim and John) showed how mindset can make all the difference. Jim had been at Acme for over 20 years. He was reliable, steady, and well-liked, but not exactly the standout type. When he was laid off, he decided to take some time off before even thinking about his next move. After all, he had a severance package. Didn’t he deserve a break after two decades of hard work? John’s story was different. Though he hadn’t been at Acme as long, he’d built a strong reputation and had both technical and leadership skills. Instead of...

So What is this IPaaS Stuff, Anyway?

 In my last post , I discussed how no-code/low-code platforms fulfill rapid development of business applications - addressing the needs of the Citizen Developer (a Gartner term  first used around 2009).  I also commented on how this specific objective limits their ability to provide true integration capabilities, which require the flexibility to adapt to the myriad variations of infrastructure.  This is a concern because companies often have acquired legacy systems via M&A activity while simultaneously investing in new technology solutions, resulting in a mishmash of systems with multiple ways of accessing them. In this post, I'd like to examine how the needs of the latter group are met by describing some key capabilities that are "must-haves" for any company looking to execute on a digital transformation strategy.  In order to do this, let's define who the target user base is for such a technology platform. Disclaimer:   I work for MuleSoft (a division...