Before we can delve into deeper topics, we need an understanding of the concept of "business impact." This blog entry will attempt to define this concept in clear terms. Giving credit where it is due, this is derived from the amazing course by Force Management called Command of the Message and is but a drop in the massive bucket of knowledge that you'll get if you take their course. (And I highly recommend it if you are interested in learning about this topic in substantially more detail.) Essentially, every business is on a never-ending journey that can be represented by the following graphic. To explain the graphic, there is no business that is completely happy with its current state. In order to constantly provide value to its shareholders (or owners, if privately held) it needs to continually evolve. This process of evolution involves identifying operating characteristics of the business in its current state that are not ideal. In some inst...
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